New! Video Coaching Sessions.

coaching with Carissa

Coaching alongside World Champ Carissa Moore at the Hurley Surf Club

Video analysis session with fellow coach and Hurley team manager, Philippe Malvaux

Chris Evans joins Sam on the BBC Radio 2 Surf Challenge

coaching Truro school.jpg

Coaching and hosting Truro school surf Trip, Algarve, Portugal Feb 2017

“Having worked with Sam for the past few years we have really seen the benefit of having him onboard with Truro school. Our Surf Academy has gone from strength to strength, his expert coaching not only producing national champions but also engaging a large section of our student population, from novices to the advanced surfers. Sam’s passion, enthusiasm and professionalism have been highly appreciated by staff and pupils alike and he has been a real asset to our school.”
— Mr A S Gordon-Brown, Truro School Headmaster

After a successful career as a professional surfer on the world stage, I decided to turn my attention to delivering surf coaching of the highest possible standards; from surf novices, to the very elite of our sport.

Sam’s honesty and integrity meant that when weaknesses were pointed out, this actually added to the enthusiasm to improve. I have come away with renewed enthusiasm about surfing. I can now see a way forward where I can improve.
— Dr. Julian Abel

The Hurley Surf Club UK

I set up my own surf academy in 2011 (The Lamiroy Surf Academy) and I now work with Hurley as their head coach in the UK of the incredible Hurley Surf Club, a revolutionary, global surf coaching initiative. It's such an exciting movement, and I can't wait to see what the future holds!

Only subscribers get exclusive early invites to my events, special coaching sessions and prize giveaways, get on the list now!

Name *


Private Coaching

With many years experience teaching larger school groups, I am currently delivering the weekly surfing provision for Truro school, Cornwall.

I also occasionally do private coaching sessions upon request for individuals, please do get in touch if you have any special requirements.