On location shoot in Mexico for O'Neill

Red Bull Break 5 team surf event - original idea, direction and hosting with Red Bull

Leveller event for Nixon and the YHA, conceived, developed and delivered by Sam


I have written countless features and regular columns for core surf publications, not just in the UK, but all over the world. I regularly contribute to a host of mainstream broadsheets and magazines.

I have presented on national TV shows (Ch4) and hosted 'live streaming' international surf webcasts. My 'euro childhood' means I'm fluent in French, German and Dutch which has come in handy on quite a few occasions.


Creation of Original Content 

  • Conceptualising, producing, delivering campaigns
  • Insights and connection to credible surf community
  • Copywriting for surf and sports brands
  • Writing for niche as well as mainstream publications
  • I have been a regular column writer (monthly /weekly), technique, current affairs, personality pieces, interviews, reviews, etc. for:
    • Wavelength surf mag
    • Carve surf mag
    • Northcliffe media (owned by Trinity mirror)
    • Surf Europe Mag
    • Surfers mag (Germany)
    • Swell mag (Belgium)

Creation and Delivery of Original Events

  • Creation of original concepts
  • Proven track record of successful events with Red Bull, O'Neill, Nixon and more
  • Focused on customer / participant engagement
  • Delivering brand expectations and agreed outcomes
  • Adapting scale of events to suit budgets
  • Ensuring the integrity of the sport / scene is not compromised
  • Delivering brand messages in a credible manner
  • Large scale, general public 'happenings' or small, intimate, exclusive experiences
  • Making stuff amazing!

Media Management

  • Advising on campaigns
  • Working with brands, agencies and clients to deliver cohesive media exposure
  • Organizing, managing photo / film shoots to showcase and capture product and services
  • Location Scouting
  • Talent sourcing